Škoda Auto Deutschland GmbH

Product Launch Octavia
During a time period of two and a half weeks, the new Octavia was presented to approx. 1400 Škoda-Dealers and salesmen. Various training stages gave the possibility, to instruct the dealers intensely and to analyze the Octavia in comparison to its competitors. At four different stations within the training procedure, it was possible to drive the Octavia and to get a comprehensive feeling about the handling and riding quality. With a big entertainment program at a gala-evening, assisted by audiovisual techniques, the daily schedule was perfect.