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Škoda Auto Deutschland GmbH
Product Launch Octavia During a time
period of two and a half weeks, the new Octavia was presented to approx.
1400 Škoda-Dealers and salesmen. Various training stages gave the
possibility, to instruct the dealers intensely and to analyze the Octavia
in comparison to its competitors. At four different stations within the
training procedure, it was possible to drive the Octavia and to get a
comprehensive feeling about the handling and riding quality. With a big
entertainment program at a gala-evening, assisted by audiovisual
techniques, the daily schedule was perfect. |